eCommerce catalog management is at the heart of exceptional websites. It has a clear purpose. It enables your consumers to buy easily and effectively. Many websites provide a general-purpose eCommerce solution. Generic templates for product placement, as well as universal processes, take your customer from product research to sale. These practices have become the norm over time. However, eCommerce that continues to consistently succeed builds off of forward-thinking catalog management that uses cutting-edge artificial intelligence.
The Demand for Catalog Management
Competition. In business, competition drives many companies to make adjustments. These apply to their process, their products, and the company offers. This competition has spurred the need for catalog management. Consumers have turned this need into a requirement.
The convenience of online shopping is no longer enough for many customers. Most customers want the same level of customer service online as they receive in-store. Online shopping needs to be as close to reality as virtually possible.
- The online experience should be expedient. Pages should load fast. Product searches should be intelligent, suggestive and completing as a customer enters criteria.
- Complementary recommendations provide customers with not just products, but complete solutions using artificial intelligence (AI).
- A wish list option is critical to keep those that aren’t ready to purchase engaged. They can refer back, share and purchase repeatedly when favorites are always a click away.
- Consumer engagement thrives when curated options related to purchasing history are offered.
- Most importantly, the products need to be highlighted and presented consistently and thoroughly. The availability to compare and filter their results based on cost and preferences allows for a truly interactive transaction.
These are essential suggestions for companies who want to help meet the consumer demand for comprehensive catalog management. Please refer to one of our previous blogs, The Benefits of a Rich Product Catalog for eCommerce Businesses, to tap into our recommendations of key features found in a successful eCommerce product catalog.
Catalog Management Defines the User Experience
An exceptional eCommerce catalog is built around the consumer. The customer sees products presented consistently, whether they are purchasing online, in-person or through a third-party retail vendor.
A well-planned out catalog will include many product features to potential customers. Product descriptions and information can be in multiple languages and formats. Customers reading in French enjoy the same details provided to customers who are reading in English or Spanish. They all can view items from multiple angles and zoom in for specifics. And if a product changes, catalog management makes updating this information easy across the board. Consumers always have access to the most current information quickly and efficiently.
eCommerce catalog management effectively marries the needs a consumer has in the product presentation. It takes the user from a retail website visitor to a fully interactive shopper.
More than Just Websites
Terrace Consulting has more than 20 years’ experience developing ground-up custom eCommerce tailored to the business. They work with these platforms: Shopify, Magento, Salesforce, Oracle NetSuite and Dell Boomi. The expert team at Terrace learns companies’ goals and target audience and assists with best practices to build a plan, including third-party tools and services.
This information helps Terrace to design and develop custom solutions based on an analysis of the business model. As the process progresses, changes are made based on customer recommendations.
The launch and run portion of getting the eCommerce site up and running uses application performance monitoring (APM) to offer AI data diagnostics. Because the cost is scalable, organizations pay only for what is needed instead of a flat fee.
Contact Terrace Consulting today! You’re a click away from creating your own custom product catalogs for your eCommerce site.